White Plains JazzFest
In 2022, I refreshed the look for White Plains JazzFest, an annual food and music festival organized by ArtsWestchester, the City of White Plains, and the White Plains Business Improvement District. To appeal to White Plains' growing young adult population, I updated the marketing materials with a brighter, bolder style, while still maintaining ArtsWestchester’s consistent visual identity.
CLIENT:
ArtsWestchester
ROLE:
Creative Director, Designer
PROJECT TYPE: Festival Branding & Marketing
YEAR:
2022
I developed a comprehensive branding suite for the festival, including video promotions, printed advertisements, stage graphics, billboard ads, t-shirt designs, website graphics, and HTML animated ads, creating a cohesive look and feel across all platforms and event materials. This updated style continues to be used for subsequent JazzFest events, maintaining a modern, energetic presence for the festival year after year.
