During my time at ArtsWestchester, I took it upon myself to learn the ins and outs of motion graphics, video editing, and filming. I helped establish a creative style for ArtsWestchester’s video content and motion graphics, creating a visual identity that has become a lasting element of their brand. Through promotional videos, artist interviews, arts and crafts tutorials, and event recaps, I brought their social media pages to life, keeping viewers engaged throughout the pandemic and beyond. This distinctive style not only increased engagement across their social platforms but also paved the way for a more active YouTube presence, expanding ArtsWestchester's reach and impact online.